Audience Profiling Research Worksheet

 You will identify the audience profile of someone who watches CBeebies: 

After viewing the CBeebies website, I have gathered enough information to roughly guess its target audience.

Psychographic profile:

•  Children from the ages 1 to around about the age of 6.
• Their interests are probably making things and being creative. For example, making objects like the image below as, since they are young and lack certain knowledge, creating objects can help develop their brain and thinking.
• Due to young target audience, they will most likely have no social interests. Unless their parents encouraged them to use social media. 
• Majority will attend nursery due to their age. 

Socio-economic profile: 

•       Will be unemployed and live off their parents or carer as they are underage.
•      As you can get the program for free, I reckon it suits any kind of social class from the working class to the upper class.

Demographic profile: 

•     The whereabouts of the target audience that watch this program can be anywhere. From the city to the country as it only effects the adults children, not them as an individual.
•      They can be any gender as the channel isnt aimed at any gender or sexuality in particular, it is only aimed at young children from ages 6-7 and below.
•     As the audience is young, they can have any religion, it does not specify or indicate that it is aimed at any certain religion in particular.   

You will identify the audience profile of someone who watches Grand Designs

Psychographic profile:

•     The target audience for this program probably work for businesses, or just generally work for companies.
•     Their hobbies are probably construing small buildings like sheds or possibly gaming or are just generally creative.
•      They are most likely sociable and work for online businesses as it would help their company. 

Socio-economic profile:

•     Majority of the audience for this program are probably in the working class.
•     They are a homeowner and most likely a car owner as they will have to pay for the program to be displayed, they will probably have the money to afford their own house and car. Though some may take the bus.
•     Some may go up to 2 holidays a year, one in the UK and one out of the UK, possibly Spain or some where exotic.

Demographic profile:

• People who watch this may tend to live in small towns and villages as they may be interested to build a grand design or take inspiration from it. Meaning those living in big cities will not get this opportunity which is why I reckon they are less likely to watch it.  
• As for gender, it may be aimed more at males as they are stereotypically more likely to attempt building themselves a grand design, however, woman can just be just as likely to watch this as males.